What I need to do to turn my brand into to a luxury brand?
While every brand and client we work with has an individual set of needs, the idea of “luxury brand” is a common matter and desire for many of our clients, so I took a deep dive into what that means and how I would define it.
No. 1
Exclusivity and value
Luxury brands have a way of making customers feel special and unique by offering something that is rarer or harder to own.
No. 2
Meaning
Luxury brands offer something that is relevant to their customers' lives and lifestyles, making it personalized and special to the individual through the brand's story or positioning.
No. 3
Creativity
Luxury brands display a spark of creative artistry interpreted through the eyes of a designer or visionary closely associated with the brand. Art and luxury have always had an intimate relationship, and an alignment between the two when it comes to branding just makes sense.
No. 4
Sophistication
Alignment with luxury brands shows an appreciation of the customers' sophistication celebrated through the brand's design aesthetics and premium offerings — it tells us something about who you are, your sophisticated tastes, and acts as a taste indicator.
No. 5
Experience
Luxury brands offer a promise of superior touch and more personalization through a signature, unique experience and inimitable service.
Luxury customers invest and spare no expense to squander it, and they demand that the brands they support do the same.
No. 6
Excellence
Luxury brands offer the highest quality, innovative and inimitable standards. They are at the top of their class and among the best in their fields due to authentic craftsmanship executed by top professionals with premium materials of the highest quality and standards.
